They are dishing out a barrel of minis for 100 bucks. It seems like they are getting near 1 mini for 1 dollar at this point which is incredibly cheap. Yes they are plastic but I was paying 3 bucks for a blind shot at a goblin miniatures. I think their scheme is to get an extra 50 here and there for add on sales. That said they are giving like 24 minis for that 50 USD.
For gamers wanting to start a miniatures collection this is a great way to get going. Its very cost effective and gives you a large amount of basics. You have heroes and villains. Large minis and small ones. Undead and monstrous vermin. This really will take you a long way. It would be great if they tried to cover specific modules and say hey the tomb of horrors is completely covered with our minis. It may well be now.
Money is flowing into this at a crazy rate. I don't think you want to skip this one, its going to go down as legendary kickstarter campaign